Mother and Baby

The best stretch mark creams to use during your pregnancy

Section: Wellness
Pregnant woman stretch mark cream

For many women, stretch marks are part and parcel of being pregnant. As your body gets ready for the new arrival, stretch marks can appear all over your body, from your bump to your boobs and beyond. Take a look at our helpful guide on what causes stretch marks

Some mums call them their 'Tiger Stripes' and wear them proudly - they are, after all, a permanent visible reminder of how amazing your body is and what an extraordinary journey it has been through to bring you your baby. Check out our gallery of real-life mum tums and see how other mums embrace their new bodies here

However, some mums feel very self-consicous about them, and for you, we want to provide a list of creams that'll look after your stretch marks during and after your pregnancy. 

Removing stretch marks can be difficult as they’re basically scar tissue, but using a good stretch mark cream during pregnancy could help prevent from appearing and reduce their appearance if they do. At the very least they will keep your precious skin supple, smoothe, and moisturised as your bump grows. 

Stretch mark creams featured in this article: 

  • Vitabiotics Pregnacare Stretch Mark Lotion
  • Aveeno Moisturising Cream
  • Palmer's Cocoa Butter Formula Tummy Butter
  • nspa Mum To Be Moisturising Bump Butter
  • Bepanthen Stretch Mark Cream
  • Neal’s Yard Remedies Organic Mother's Balm
  • Cussons Mum & Me New Mum Stretch Mark Fader
  • Remescar Silicone Scar Cream

Is it safe to use stretch mark creams during pregnancy?

If you can buy it off the shelf, yes. Although stretch marks are a unisex problem and can occur due to sudden growth spurts or fluctuating weight, most manufacturers are thinking of pregnant women when they create these creams.

If you have any doubts whatsoever, consult a pharmacist.

Do stretch mark creams work?

It’s a cautious ‘yes’ on this one. Reports are mixed but it’s said that massaging the stretched area with cream has a localised affect as it stimulates blood flow and helps the skin repair itself.

There’s no doubt that massaging your bump is a good way of connecting with your baby. And continuing to massage your skin after pregnancy is a little act of self-care, and that can only be a good thing.

What to look for in a good pregnancy stretch mark cream

There are certain qualities you want to look for in a good stretch mark cream to make sure your skin is cared for and stays moisturised. 

Oil or cream? Many mums prefer to choose an oil over a cream, as they provide additional moisturisation and keep the skin hydrated; but, many women prefer the feeling of a cream on their skin. Oils can often get on your clothes, too; using a cream avoids that hassle. 

Choose a hypoallergenic variety: Hypoallergenic stretch mark creams are best if you have sensitive skin or any allergies, and when you're pregnant you might find your skin reacting differently to normal. Hypoallergenic brands won't have dyes or fragrances that could irritate. 

Hydration is key: Using a stretch mark cream is all about keeping the skin hydrated. Hyaluronic acid and ceramides are great for moisturising. 

Keep it calm: Soothe your skin with shea butter or cocoa butter ingredients; these are great if you're suffering with itchy skin - a common complaint in pregnancy. 

Which are the best stretch mark creams for pregnancy?

This lotion absorbs quickly and doesn’t leave any greasy residue on the skin like some others on the market. Our panel of mum testers all thought this helped fade and prevent stretch marks. It was shortlisted for the Best New Mum / Maternity Skincare Product in the Mother&Baby Awards 2018.

Any downsides? There were mixed feelings about the aloe vera scent.

Aveeno uses natural colloidal oatmeal proven to intensely nourish dry skin. Widely used for eczema, it's also brilliant for preventing and fading stretch marks, and keeping skin feeling calm and comfortable. 

Any downsides? It feels more practical than pampering.

This romped home with bronze for the Best Pregnancy / Maternity Product in the Mother&Baby Awards 2018. It helps to prevent the appearance of stretch marks and boosts the natural elasticity of skin

Any downsides? Some of our mum testers would have preferred it in a tube.

OK, it’s not quite unscented but it’s certainly a lot lighter than some of the heady products on the market. In 2017 it was shortlisted for Best New Mum / Maternity Skincare Product in the Mother&Baby Awards, and in 2015 for Best Maternity Product.

Any downsides? It’s a little lacking in luxury.

Katie Piper told Mother&Baby online: “I used it not just on the bump, but boobs, thighs, hips and bum, and it worked really well. After Belle was born, I applied the cream to my C-section scar and by the time the baby was two months old I noticed a huge difference.”

Any downsides? It comes in a small stick, so it’ll need replacing often.

What to read next: 

Did our top picks help you make your choice? Let us know via social media! We'd love to hear from you! 

Why not join thousands of mums and start your very own Amazon Baby Wish List? They're absolutely free to create and perfect to send to your family, friends, and colleagues to make sure you're getting the baby products you really need... Click here!


George is digital editor at Closer magazine and regularly writes for Mother&Baby. She’s mum to an extremely handsome toddler, and her interests include rock and roll, weekends away and cheese. She would 100% wear Little Bird by Jools Oliver if it came in adult sizes and is a walking advert for jewelry design company Tatty Devine. 

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