JoJo Maman Bébé
Founded in London in 1993, JoJo Maman Bébé has become a beloved online retailer for everything mother and baby. JoJo offers beautiful and high-quality items including clothes for pregnant or nursing mums, babies, and older kids too. You can even get furnishings and other baby necessities like bags, carriers, and cots.
This European brand founded over 55 years ago provides an array of must-haves for families, from furniture and car seats, to clothes and toys. Its maternity line has an abundance of stylish clothes for mums-to-be, from basics like T-shirts and leggings to fancier items for going out on the town.
Known for its comfy basics and sports or outdoor clothing items, shoes and accessories, Esprit adds the same high-quality and choice to its maternity line as it does its other items. Whether you need trousers, tops, dresses, skirts, coats, swimwear, or underwear for pregnancy or nursing, you can find it here.
New Look Maternity
With a large maternity section, in stores and online, our top ten fave high-street brand, New Look, is one of the first places we go for basics like T-shirts, leggings, jeans, and other loungewear. Prices are, as is typical of NL, extremely reasonable, and new styles are constantly being added to the collection.
A little on the costlier side — but with durability and quality to match the prices — Isabella Oliver’s maternity clothes are made using sustainable practices, priding itself in its ethical supply chain. If you’re a key worker, head on over immediately because this high-end maternity brand is offering you a full 40% off as a thank you.
Affordable, fun, comfortable, and with a wide and constantly updating selection of clothes and fashion items, it’s little wonder we turn to H&M’s maternity range, MAMA, again and again for all our pregnancy must-haves, from loungewear and jeans, to sleepwear and underwear.
Before the online store really took off, the joy we felt every season with the arrival of the new Next catalogue was second to none! It has now been replaced with our daily peruse on the online store where we lap up all the new ranges and offers for all the family, and, of course, any garment you need if you’re an expectant mother.
With over 17 years in the maternity fashion industry, French-UK clothing brand Seraphine’s designs are *finger-kiss* exquisite. Celeb fans like Kate Middleton, Kate Winslet, Angelina Jolie, and Christina Aguilera have been spotted donning Seraphine items, and they’re definitely onto something because these clothes are superb quality, super-stylish, and uber-comfy.
Marks & Spencer
Even if you’re new to this whole pregnancy thing, you’ll probably still be aware that good old Marks is the place to go for maternity basics. With its superior quality on items like underwear, tights, nightwear, and other daily clothing necessities, you might want to bookmark the website for easy reference as soon as you get that positive pregnancy test.
“Have you tried John Lewis?” Around since 1929, this London department store has been a staple for any clothing and home necessities that our mothers and grandmothers have been trusting and frequenting for yonks. John Lewis stocks maternity items from top brands like Seraphine and mamalicious, and we’re loving its own John Lewis & Partners maternity bras and tights.
George at Asda
With great prices and ever-updating collections, George at Asda is an easy and convenient place to get your maternity necessities, as well as practically anything else you can think of for pre and post-birth, and way beyond. It is, after all, a supermarket, but even celebs like Holly Willoughby, Michelle Heaton, and Ferne McCann are fans.
A Pea in the Pod Maternity
American higher-end maternity brand, A Pea in the Pod’s first UK store opened in Harrods (to give you an idea of the quality you can expect), stocking all the beloved eye-poppingly awesome brands like 7 For All Mankind, BCBMAXAZARIA, J Brand, Paige, Ripe Maternity, and Seraphine, in addition to its own brand clothes, which have been spotted on the likes of mama-to-be, Emily Ratajkowski. Use code MAGIC at checkout for £45 off order of £180 or over
With prices so good you’ll want to buy everything (and there’s legit no excuse not to), Boohoo stocks everything for expectant mothers from activewear, dresses, coats, jackets, and swimwear. For a £7.99 annual membership fee, you can get 30% off the already super-low prices, but there’s also a 25% off sale section, so get in while you can.
Yes, we’re upset that Debenhams is closing down but we’ll be putting all that energy into rage-scrolling the site and making use of its shutting-down-sale where you can find up to 70% off essential maternity wear like your basic Ts, dresses, jumpers, jogging bottoms and, of course, underwear.
With an impressive maternity selection and basics that notoriously hold their own, wash after wash, Gap’s clothing quality has made it a high-street staple, despite it being a touch more expensive than other similar stores like H&M. However, Gap sales are not to be missed and you can kit out your wardrobe with items you’ll be able to wear again and again.
ASOS made online clothes shopping a breeze thanks to its easy-to-navigate website, phone app, comprehensive size guidance and video clothes demonstrations, as well as its super-easy returns policy. ASOS’ selection of clothes, including maternity, is so vast that there’s no way you’ll ever leave the site without finding something for you. With constant sales and offers, it’s got a permanent home on our bookmarks bar.
It’s common knowledge that you can find literally anything on Amazon and that also includes maternity clothes. The great thing with Amazon is that, with bajillions of worldwide customers, you can always go through reviews to make sure what you’re buying is exactly what you’re after. (Pro tip: download Fakespot for your browser to make sure that the customer reviews for the products you’re interested in are legit. You’re welcome.)
Another clothing company with a catalogue we used to look forward to getting in the post and flipping through with a cuppa. French retailer La Redoute has clothing and accessories — as well as items for the home — for all the family. With maternity items from basics to going-out dresses, you’ll be sure to find something for you here.
Envie de Fraise
With a large collection of maternity clothes that are high-quality, glamorous, stylish and at surprisingly reasonable prices for the quality, celebrity-loved French maternity fashion brand Envie de Fraise will become your new favourite maternity clothes go-to that you’ll be telling all your pregnant friends about.
High-end maternity store Hatch’s website allows you to shop not only by category and collection, but also by trimester... even the fourth! Genius! Why had no one else thought of that? So whether you’re in need of trousers that are a little stretchier during those first three months, or clothes that can accommodate that burgeoning third-trimester bump, Hatch has got you covered.
The Pod Collection
Not to be confused with A Pea in the Pod, but with equally awesome maternity clothes like dresses, tops, bottoms, lingerie, activewear, swimwear, nursing clothes, and even cute accessories, The Pod Collection is one of those boutique maternity stores you visit when you want to treat yourself. (You’re having a baby! Go on!)
Award-winning maternity company Tiffany Rose is the place to go if you need (or want!) to get glammed up while sporting a baby bump. With a wide selection of dresses for every special occasion, from day wear, evening wear and even bridal, TR’s clothes will make you feel like one hot mama.
Clary & Peg
Clary & Peg is a unique maternity brand with vintage-inspired clothing for the boho-chic mum-to-be. Its clothes are ethically manufactured in a small Hackney studio in London (which you can visit by appointment if you want to try anything on). Celebrity fans include Rosamund Pike, Sophie Hunter, Cherry Healey and Cara Delevingne — that time she was wearing a fake bump and everyone freaked out.
Tu at Sainsburys
We didn’t expect Sainsbury’s to be on this list either and yet — with its collab with fave maternity wear brand mama;licious, and its own impressively comfy and good-quality Tu clothing maternity line — here we are. Prices are extraordinarily reasonable, and we kind of want everything to be honest.
With its signature bright colours and comfortable clothing, the only annoying thing about award-winning maternity brand, Tilbea, is deciding what to buy because, believe us, you’ll want it all. Effortlessly mixing comfort with style, you can find a nice selection of everyday dresses and dressy dresses, to hoodies and jumpsuits for “bump”, “boobing” and “beyond”.
Lily and Ribbon
Founded by a mama who was “fed up of feeling frumpy during pregnancy” (we hear you, girlfriend!), specialist maternity and nursing clothing brand, Lily and Ribbon’s mission is to create fashionable and functional maternity and breastfeeding clothes that mums will love. The company’s Sophia stone wash maternity jeans have won several awards and are one of the best out there.
Although Boob started in 1999 as a nursing bra line (you might have been able to tell by the name), it has since gone on to become a fully comprehensive maternity wear online retailer stocking high-quality and durable clothes that can easily be passed on to friends when you’re done with them because they’ll still look as good as new, wear after wear, and wash after wash.
Garments from organic and eco-friendly kids’ clothing company Frugi - which also has an amazing maternity collection - are made from 100% certified organic cotton. The brand is all about putting the planet first, so you can add any and all items to cart for yourself and the bubs without the slightest bit of guilt, knowing that you’re doing your part for the environment, too.
The same Selfridges quality we have come to love and expect for everything from designer clothes and shoes, to beauty products, skincare, makeup and fragrances, we can find in its select range of maternity clothes and underwear. From top brands like Spanx, J Brand, Paige, Calvin Klein, Panache, Lorna Jane, and Heidi Klum Intimates.
While Dorothy Perkins is not the place to go if you’re after extravagant items of clothing, this high-street staple always gives us a large variety of smart and practical clothes at great prices. For your basic maternity jeans, leggings and tops, as well as coats and dresses, DP is the place to be.
River Island Maternity
Though not an exclusive maternity brand, and perhaps not the first place you’d think to look for maternity clothes, River Island has an impressive selection of maternity jeans with the same high-fashion design and good quality as its other garments that you need to know about.
If it’s value for money and a wide selection you’re after, then very.co.uk is where you need to look. In addition to its own V by Very line, you’ll also find other maternity items from well-known and trusted brands like Dorothy Perkins, River Island, Elomi, Pour Moi, Calvin Klein, Monsoon, Adidas and Top Shop.