Dressing when expecting can be a challenging time for mums-to-be, but especially for those looking to be mindful of the environmental impacts of fashion.
Frugi Bloom is a new Spring-Summer range of sustainable styles that takes you from bump to breastfeeding and beyond, designed and crafted with the knowledge of what a mum-to-be will need, whilst keeping things simple with love to wear styles.
Gorgeous styles with ultimate comfort
No more tug of war underneath a t-shirt, Frugi Bloom features lots of gorgeous styles to make dressing and breastfeeding that little bit easier. With adjustable straps for a comfy fit and feeding access, wrap dresses with waist ties that can be altered all through pregnancy and beyond, loose fitting skirts and trousers with double waistbands for extra support, buttoned side panels on dungarees, tops, and jumpers to allow for growth and easy feeding access, Frugi Bloom is a clever range of adaptable clothes designed for ultimate comfort, ease of dressing and style.
The range features wardrobe essentials including basic chambray trousers, yoga leggings, long waterfall cardigan, two-piece nursing top, long navy skirt, and an adjustable stripe Breton dress. For warmer months, Frugi Bloom takes inspiration from India’s colourful flora with a range of dresses inspired by the Lotus and Marigold flower.
Frugi, which means fruits of the earth in Latin, is known for extending the longevity of clothing as an urgent measure to help cut back on the 350,000 tonnes of clothes sent to landfill each year. Synonymous with sustainability, the Frugi Bloom range is made from GOTS Certified organic cotton, which is a strict certification by the Soil Association that confirms the clothes have met rigorous production standards throughout the entire supply chain.
Organic cotton clothing is not only better for the environment by using less water, but it feels much softer because the fibres are left intact and not broken down by the harsh chemicals used in the processing of conventional cotton. This results in noticeably softer clothes that are longer lasting and gentler to the skin.
Frugi is a leading Cornish-based ethical and organic children’s wear brand that offers bright and playful clothing for babies and children up to 10 years. Encouraging the shift in consumers using reusable products, Frugi is also the parent company of TotsBots, a reusable cloth nappy brand, and Bloom & Nora, a reusable sanitary product company. Frugi is proud to do things right by parents, children, and our planet and invites all mums-to-be to feel the Frugi in every thread.
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