ROOKIE – The baby carrier you will love

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by Stephanie Anthony |

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ROOKIE baby carriers combine the highest functionality with exclusive design.

Unlike many other carriers, the ROOKIE is designed to be used from newborn (3.5kg) up to about one and a half years (up to approx 15kg).

It's quick and easy to put on and adapts perfectly to your everyday life. Thanks to the optimised shoulder straps made from yoga mat technology, you can comfortably carry your child for hours. The change from mum to dad is simple thanks to a one-size-fits-all system.

The minimalist, stylish design is an absolute eye-catcher. ROOKIE is well known from Instagram, VIPs and the over 55,000 parents that already trust ROOKIE baby carriers.

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Multiple Award-Winning


ROOKIE baby carriers have won several awards and are certified to ensure safety for your little one.

• For quality, design, and ergonomics: Plus X Award
• For hip-friendliness: International Hip Dysplasia
For innovative design:** Winner “German Design Award 2020 - Excellent & Unique Baby Carrier Design”
• For safety:** OEKO-TEX 100 - Class 1 certification for ROOKIE’s cotton & linen blend fabric. This class has the strictest requirements, specifically for baby products. ROOKIE carriers’ fabric contains no harmful substances, has optimal ventilation, elasticity and stability. CEN TR 16512 certification - EU Safety Standard for baby carriers & slings.
• Trusted: ROOKIE baby carriers are rated 4.8/5 stars by parents and recommended by midwives.

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Loved by parents for design, handling and comfort

Quick and easy to use

You can put on and adjust the carrier quickly and easily on your own. For newborns, the carrier can be made smaller by folding down the waist belt. This way your child always sits ergonomically correct.

Comfortable for you and your baby

Padded shoulder straps, made from yoga mat technology, offer you optimum comfort, so that you can carry your child comfortably for hours.

The shoulder straps cross in an X-shape on your back and thus optimally distributes the weight of your baby.

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Many practical features

The integrated headrest can be hidden in a pocket if desired. This pocket can also be used for carrying small items. Your carrier is delivered in a practical carry bag.

ROOKIE also offers additional accessories for our carriers: Like their cozy winter cover which keeps your little one warm and dry. Plus ROOKIE's sucking pads are ideal for babies who are teething, providing a clean surface to chew.

Find out more at rookie-baby.com

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