Everything you need to know about Nala’s Baby: the baby skincare range by co-parents Krept and Sasha

UK rapper and broadcaster Casyo 'Krept' Johnson and influencer Sasha Ellese Gilbert welcomed their daughter Nala into the world back in 2020. When Sasha was pregnant, she was concerned about the potential harm skincare could cause her and her baby, starting the pair on their journey to launch baby skincare range - Nala's Baby.

The success of Nala's Baby since its launch has been remarkable, selling over 750,000 products and winning the Gold award for best skincare product at the Mother & Baby Awards two years in a row. Now the brand is growing, expanding into new retailers nationwide and online. Co-founder, Sasha Ellesse Gilbert commented, saying: "Launching in Tesco, Morrisons and Ocado is a testament to our vision for accessible, natural skincare for families. This expansion not only demonstrates Nala's Baby exceptional business growth but also our continued commitment to providing families nationwide the best for their little ones."

Nala's Baby, as well as now being stocked in major retailers including Tesco, Ocado and Morrisons, as well as on Amazon, has also increased the number of Boots stores it is in too, from 800 to over 1500. To add to this exciting expansion, Nala's Baby have also announced an impressive list of new investors who are excited to be part of the brand. These include, Jourdan Dunn, Dion Sincere Lizzy, Anthony Joshua and Yung Filly. Of being a part of Nala's Baby, Anthony Joshua said, "It's important that we are careful about what we put on our body. Nala's Baby is the best out there, so I wanted to get involved and help take this product to the masses."

If like Krept and Sasha were, you're shocked to discover how many potentially harmful ingredients are included in products, you'll love how Nala's Baby features 99 per cent naturally derived ingredients such as oats, coconut, aloe, lavender and more. Investors Jourdan Dunn and Dion Sincere Lizzy, agree, saying: "We think it’s important to take things back to the roots and make products as natural as possible, especially the products used to nurture our future generation."

Designed to be inclusive for all skin types, all products are proudly dermatologist-approved, paediatrician-approved, cruelty-free, vegan, eczema-friendly, tear-free, fully recyclable and made in Britain.

We had the chance to catch up with Krept and Sasha to find out what makes Nala's Baby so unique and get to the bottom of how they envision Nala's Baby being useful for parents, and to find out how they feel about its success and future.

What was the inspiration behind Nala’s Baby?

Sasha: "During my pregnancy, I was very cautious about absolutely everything, down to what I was eating and putting on my own skin. We began to receive hampers from friends with baby products, and we had so many different choices to go by, then someone recommended the ‘Think Dirty’ app, which rates products from zero to 10 on how clean or dirty they are - zero being the cleanest and 10 being full of chemicals. We started to scan all these products and those that were in our local retailers, and we realised all the products we were getting weren’t as baby-friendly as they should be, even though some bottles said they were natural. Having read what was in the ingredients, we didn’t feel comfortable using them and felt there was a space for us to create a natural product, and did exactly what it said on the bottle - one that parents could trust and was within a good price range too. There are so many products out there that are great and have a ‘zero rating’, but the price point isn’t achievable for everyone. So it was just us being cautious parents."

What’s your favourite product from the range?

Sasha: "Mine is the body butter. I’m just in love with it: the texture of it, it’s thick and creamy, and I love thick and creamy textures. The smell is also incredible, and when we went to the factory to see them getting made and they were all in the pots getting mixed and it just smelled incredible. It also works well on Nala’s skin. She has eczema, and when we use the body butter, I notice a big difference in her skin."

Krept: "My favourite for Nala is the body butter for what it’s done for her skin. When you watch your child scratch and itching and then to be able to give her a product, and now I haven’t seen her do that in the last couple of weeks, it was like this is incredible. My personal favourite is weird because it’s not one it’s two. I mix the oil and lotion or oil and butter together - I make my own concoction, and that is my little combination."

SHOP: Baby skincare range, Nala's Baby

Prices start from £5.50, Nala’s Baby is now available in Boots, Tesco, Morrisons and Ocado stores nationwide and available to purchase online at www.nalasbaby.com and Amazon. As part of the expansion, Nala's Baby has launched a new product, Vanilla Cloud Body Butter, which is exclusive to Tesco, and Krept, co-founder, says: "We’re particularly excited to announce the new launch of our Vanilla Cloud Body Butter, bringing a well-loved scent to one of our best-selling products, now available at Tesco." He continues: "It's a combination of our bests selling products, our best selling range is our vanilla range and our best selling product is the body butter. It's the perfect combination." Sasha agrees: "It's my favourite product to launch yet."

Check out our favourite items from the collection below and keep reading to find out more about Nala's Baby from Krept and Sasha.

What makes Nala’s Baby unique from other baby skincare brands currently available?

Krept: "The zero-rating is one of our major ones. It’s always good getting an independent third party that has no ties to you that verifies millions of products, to then go and do their due diligence on yours and give their actual true rating into a product. We also wanted to push the natural percentage as well, and each product is made from 99 per cent naturally derived ingredients, which no one else has got. Then there were little things like to make your product foam, you need a foaming agent, but the majority of those aren’t natural. But we found a plant called a quillaja plant, which is a natural foaming agent, and we added that in. We needed to tick all of the boxes; we needed to be dermatology-approved, paediatrician-approved, tear-free, vegan, alcohol-free, suitable for sensitive skin, suitable for eczema, be free from parabens, sulphates, and all harmful toxins. We completely changed the products’ designs so that the packaging is completely recyclable because initially, only the bottom part of the bottles was. Then we wanted to be as ethical as we could as well, so everything’s made in Britain. Pricewise, we wanted it to be accessible because everything good for you is expensive. The icing on the cake though was adding the augmented reality on the bottles, so you scan the QR code, and this whole cartoon comes up of Nala, and she educates you on all the ingredients in the products."

How do you envision Nala’s Baby being useful for parents?

Krept: "As a parent, it’s always hard to find a brand that you can actually trust because we found out that you only need two per cent naturally derived ingredients in a product to say the word ‘natural’, so there are brands out there that have minor natural ingredients and then they’ll run around saying ‘natural, natural’ because they can. Whereas we wanted to make everything transparent, that’s why we have the percentages on there, and we’re shouting about every single ingredient. We put our ingredients out there individually on an application so that you can see how clean and how dirty each ingredient is. For us to take that step and do that, I feel like we’re letting parents know that we’re not hiding anything from you. We want you to be able to trust and fully be able to rely on a brand that isn’t going to harm you or your kid from now and in the future. We want to be that brand that parents can go to where they trust everything that comes from this brand, and creating that thing for parents is a great feeling."

Can parents use Nala's Baby too?

Absolutely! In fact Krept says he loves combining products, especially the oil, to use on his own skin. New investor, Yung Filly, is impressed and said: "Best believe I'm going to start using this crème. I thought it was just for babies but Krept showed me, that this is what he uses on a daily."

How do you feel about the expansion of Nala's Baby?

Krept: "We are really excited for this year and what is to come. Growing the brand. Growing the range. Listening to the customers and what they feel they need. So much time and effort went into it between me and Sasha and to see that paying off because people are loving the brand and trusting the brand and we're converting so many people over to what we're doing and to see that from testimonials and reviews is crazy. We felt like we were growing so fast and there was such high demand from customers and what they want. Increasing the online presence and in store presence has been a big milestone. Tesco is my actual local so to see it in my local Tesco will be crazy."

What future vision do you have for Nala's Baby?

Sasha: "We have had a lot of conversations. When we we first started the vision we had for it long term included skincare, cosmetics, education and the app. So many different things are important. Throughout a child's life they need different things. How can we create a brand which follows a child through every single stage of their life? That is the bigger goal. It might be many moons away. But how can we make a difference in a good way throughout the life span of a child?"

Laura Healy is a Commercial Content Writer for Mother&Baby. She is a mum-of-two girls and loves writing about all things parenting, she is particularly interested in the toddler years and eco-friendly baby products, as well as children’s literature. She has a PhD in Creative Writing and has published short stories in the UK and Ireland, as well as previously writing freelance for her local paper.