How to care for the most sensitive skin


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When mother of two, Joanna Jensen, created a range of toiletries products to use on her young daughters’ eczema-prone skin and fine hair, little did she know that this natural range would revolutionise the baby and skincare market – Childs Farm is now the UK’s No. 1 baby and children’s toiletries brand, with products that are suitable for dry, sensitive and even eczema-prone skin.

You can use the Childs Farm baby range with confidence on even the most sensitive and eczema-prone skin. Suitable for newborns and upwards, they are all dermatologist and paediatrician approved. Made with essential oils and naturally derived ingredients, their products are even put through independent user trials on babies and children with medically diagnosed eczema to ensure they are as mild as can be.

Childs Farm’s consultant dermatologist Dr Jennifer Crawley says: “Eczema causes the skin to become itchy, dry, cracked, sore and red. Some people only have small patches of dry skin, while others… may experience widespread red, inflamed skin all over the body.”

Childs Farm award-winning baby moisturiser has deeply moisturising ingredients to soothe and hydrate skin of all types, even sensitive and eczema-prone skin, and is a hit with babies, children and adults alike. 94% of parents would recommend it to other parents of newborn babies.

“It's so good the whole house is using it as a moisturiser, love love love this product.”

For mild and gentle bubble baths, Baby Bedtime Bubbles contains organic tangerine oil, a natural soothing and calming ingredient that helps to promote healthy sleep. For little ones with really sensitive skin, the unfragranced Baby Oaty Bubbles contains soothing oat kernel oil which leaves a physical barrier on the skin without a greasy feel, so moisture is locked in for longer without blocking pores, helping to protect and soften delicate new skin.

Childs Farm also have a great range of mild and gentle products for children and the whole family, from their moisturising Grapefruit and Tea Tree Oil Hand Wash to their new moisturising hand creams to soothe and hydrate all skin types – even sensitive and eczema-prone skin.

98% of parents with children with medically diagnosed eczema said they would recommend the moisturising Unfragranced Hand Cream to other parents of young children and 98% of parents said this product didn’t cause irritation to their children’s skin.

No matter what your skin type, you and your little ones can feel happy in your skin.

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