Not only are we huge fans of Asda for their affordable groceries and baby clothes, but we also love their George range of maternity wear too. From workout leggings to dresses, pyjamas and coats, we can't get enough of their affordable maternity clothing range.
With the choice of maternity clothes so big, we've narrowed it down to our top, must-have styles so that you can pop them in your basket while you're doing the weekly food shop online!
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This easy to wear sweatshirt style dress works perfectly for all seasons, whether you're wrapping up warm in tights or wearing with trainers in the spring/summer seasons.
direct.asda.com
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Wear with your trusty pair of skinny maternity jeans for an effortless but smart look. It's also the perfect blouse for any Zoom calls you need to look presentable on top for.
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If you live in sports leggings or you're trying to stay as active as possible throughout your pregnancy, these lovely plum coloured sports leggings are ideal.
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Who doesn't love a bit of Disney? This adorable Pooh jumper will see you through your pregnancy and beyond and we think your new arrival will love it too!
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We love this Zebra print wrap dress. Not only is it ideal for any dressier occasions during your pregnancy, but it'll also see you through any events after your pregnancy too.
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Asda have some fabulous nursing night dresses that are ideal for easy access during night feeds and also to take to the hospital with you.
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This super comfy, jersey dress will look great whatever the occasion, and will hug you in all the right places.
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This gorgeous jumpsuit is great for wearing around the house as it's super comfortable and stylish at the same time.
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We love the pretty frill detailing on the shoulders of this simple sweat.
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This simple floral balloon sleeve dress will take you right through to the spring and summer months, and at £16, you can't go wrong!
Powerful and pregnant
George at Asda is launching a powerful campaign featuring a community of inspirational expectant mothers, highlighting the beauty of pre and post-pregnancy and busting stigmas associated with it.
The campaign features strong, significant images including British fashion model Kelly Knox, Aisha Bearn, Beth Sandland and Charlotte Buttrick, celebrating ‘baring the bump’ and sharing their unique motherhood experience together to promote confidence and empowerment in the changing of women’s bodies.
In the campaign, Kelly Knox says “When I was pregnant with my son Jenson, I read an article about when you become a mother, you’ll have to learn to do everything with one hand. I’ve had one hand all my life, I didn’t find this scary at all - I thought to myself, I am one step ahead” and Aisha Bearn says “we are celebrating our strength.”
Following a recent survey on maternity stigmas and the road to motherhood, George concluded that new mums have high expectations of pregnancy and ‘getting the glow’ - however, it is not the same journey for everyone and there is no one-size fits all guidebook, and advising new mothers to ‘trust their instincts’.