Research by Play England[i] shows kids today often lead more structured lives; with timetables of classes and activities. In some cases, play has been ‘institutionalised’ into structured, development-oriented activities in which parents are often excluded.
From swimming to street dancing, ballet to ball sports, our children’s lives are rich, and packed full of possibilities!
Petits Filous – the No 1 kids fromage frais brand in the UK[ii] – wants to ensure Free Play doesn’t become a thing of the past. This is why it is launching a campaign, which aims to champion Free Play, and the benefits of it, by encouraging parents to embrace it as part of their child’s day.
“Play helps children understand the universe,” says parenting expert and Petits Filous Play Free campaign ambassador, Anita Cleare. “Children don’t learn that wood floats by watching boats on TV - they learn about it by throwing real sticks and pebbles into real ponds.”
Encouraging this creative thinking will help your child’s negotiation skills; teach them cause and effect, and aid team playing. It is essential for every child – and is what memories are made of.
Petits Filous from Yoplait has been dedicated to child development in the UK for the past 30 years, providing your child with essential nutrients such as calcium and vitamin D for healthy bones[iii]. Since our bodies cannot make calcium, it is vital that children get enough in their diet.
You can meet your child’s calcium needs by ensuring they eat three portions of dairy a day, such as one serving of Petits Filous fromage frais. Each serving (2 x 47g pots, or 85g) contains 50 per cent of the Nutrient Reference Value (NRV) [iv].
The Change4Life campaign by Public Health England recommends Petits Filous, at fewer than 100 calories per 47g pot*, as a healthy snack for children [v]. In addition to Petits Filous pots, the fromage frais can also be enjoyed from a handy pouch, which can be kept out of the fridge for five hours without needing a spoon.
“All children need to get messy and create a bit of havoc now and then,” says Anita Cleare.
“Kids need to dig soil with their fingers and find stones, to jump in puddles and roll down hills. Free Play is child-led and child-driven, so let them follow their natural instinct to play, without the guilt of feeling you need to step in and entertain them. Find a safe environment where it’s ok to make a mess!”
By allowing your child to occasionally break free from their timetable and letting them be a little bit bored… who knows where their imagination might take them?
*On specific variants: Petits Filous Strawberry & Raspberry Fromage Frais 6 x 47g, Petits Filous Strawberry & Apricot Fromage Frais 6 x 47g, Petits Filous Strawberry & Banana Fromage Frais 6 x 47g, Petits Filous Strawberry Fromage Frais 6 x 47g,Petits Filous Strawberry & Raspberry Fromage Frais 4 x 85g, Petits Filous Strawberry & Apricot Fromage Frais 4 x 85g,My First Petits Filous 6 x 47g, Petits Filous Magic Squares Strawberry & Vanilla 4 x 80g, Petits Filous Magic Squares Raspberry & Vanilla 4 x 80g, Petits Filous Strawberry Pouch 1 x 70g, Petits Filous Raspberry Pouch 1 x 70g,Petits Filous Strawberry & Raspberry Yoghurt 4 x 100g
[i] Play England: http://www.playengland.org.uk/media/120426/free-play-in-early-childhood.pdf
[ii] Source: IRI Data WE 02.12.17
[iii] EU Authorised Claim: ‘Calcium and vitamin D are needed for normal growth and development of bone in children’
[iv] THE CURRENT NRV FOR LABELLING PURPOSES IS 5 UG, AS STATED IN REGULATION 1169/2011 PER PORTION ON THE CORE RANGE
[v] Source: https://www.gov.uk/government/news/phe-launches-change4life-campaign-around-childrens-snacking