Mother and Baby

The Amazon Baby Wishlist - our essential guide

Section: Shopping Ideas
Baby shower

Whether you're pregnant or have already welcomed your new baby into the world, you know you need a lot of stuff. The Amazon Baby Wishlist is the best way to keep track of everything you need for baby - and it's easy to set up. 

It essentially works like a shopping list, but it's easy to share with friends and family - perfect if you're having a baby shower, or if people want to buy you a useful gift for when baby has arrived, and especially useful for birthdays and Christmas. 

You'll receive a free gift when you sign up - which at the moment is a Tommee Tippee Sangenic Twist & Click Bin - the gift changes regularly, so check on the site to find out more. 

Save money with a Baby Wishlist

In addition to a welcome gift, you'll also save money with exclusive discounts once you spend through your Baby Wishlist: 

  • Spend £200 to receive 10% off. Use code WISHLIST10
  • Spend £500 to receive 15% off. Use code WISHLIST15
  • Spend £800 to receive 20% off. Use code WISHLIST20

If you're planning on buying a baby car seat, pushchair or travel system, this discount will make a big difference. 

Why should I set up a Baby Wishlist? 

Most people have an Amazon account now - it's so easy to use, especially if you have Amazon Prime and get free next-day delivery on loads of items. 

Making a wishlist subscribes to the most important part of parenting - preparation and organisation. As soon as a baby enters your world, being organised is imperitive; having a wishlist keeps all your shopping needs in one place, and it's so easy to share with friends and family who want to help with gifts. 

It's also easy to see what other parents are buying, giving you inspiration, and to check all their thousands of reviews - super important when you're making those big decisions like pushchairs, especially at the moment when it's not so easy to view products in shops. 

Plus, it's free to sign up - click here to register for your Baby Wishlist

Even the celebs are signing up - check out Rochelle Humes' wishlist here. It's not just that we're nosy about celebs and their babies, honest - it's really good to see the type of products other mums buy and get inspiration for our own shopping lists. 

More Amazon deals

Every year, Amazon runs its Prime Day, where Amazon Prime members get exclusive deals and discounts on thousands of products. We'll be checking their sales and keeping you up-to-date with the best bargains - read our Prime Day article for more details. This year Prime Day falls on 13-14 October (later that usual due to the pandemic). 

It's also not long until Black Friday - this year, happening on November 27, 2020. We'll also be rounding up all the best deals from all of your favourite baby brands - bookmark our Black Friday baby deals page here.  

  • Author: Sophie Knight Sophie Knight
  • Job Title: Contributing Editor

Sophie is a journalist and mum of one, and previously edited before moving on to write about family cars for - now Sophie is Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and 

She is passionate about raising awareness around postnatal depression and is a Mental Health First Aider.

Sophie studied History at the University of Sheffield and has been in journalism for 16 years. 

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