Mother and Baby

Amazon Fire 7 Kids Edition Tablet Review


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The latest generation of Amazon’s tablet for kids is now available in three colours – blue, pink, and purple – and comes in its kid-proof case with adjustable stand for easy, hands-free viewing.

Also included is a year’s subscription to Amazon Fire for Kids Unlimited, which gives your little one access to thousands of age-appropriate premium books, Audible audiobooks, educational apps, games, and videos.

And when the 12 months is up and your Amazon Fire for Kids Unlimited subscription ends, you can renew it for just £3.99 per month – or £1.99 per month if you're an Amazon Prime member.


Tested by mum Heidi Scrimgeour:

We’re longstanding fans of Amazon’s tablets for kids in our house, primarily because of the excellent parental controls which enable us to keep tabs on exactly what the children can access on-screen and when.

Like most modern parents, I worry about the impact of too much screen time on my children – I limit their TV consumption, and closely monitor what they’re viewing when they ask to play a game on my phone.

But I also know there are benefits to giving little ones age-appropriate access to technology, and that educational apps and games can help support a child’s learning. As a mum of three, I’ve come to recognise that screen time, chosen carefully and with parental supervision, can have a positive impact on my children.

Which is why I was quick to say yes when Amazon asked if we’d like to review the new Amazon Fire 7 Kids Edition Tablet. We put it to the test over the school summer holidays – including four days of travel, four separate ferry trips, and endless cries of ‘Are we nearly there yet?’

We’ve had Amazon Fire tablets in the house for many years, ever since Granny – a headteacher, by the way – bought them as Christmas presents for my older children.

My youngest has been itching to get her hands on a tablet of her very own for some time now, and was thrilled when this purple delight arrived.

If you like your reviews full of technical spec, the Amazon Fire 7 Kids Edition Tablet has a 7” HD display and 16 GB of storage, with up to 512 GB of expandable storage via a microSD card slot.

But my favourite feature – and the one which Mother & Baby fans will appreciate, too – remains the parental controls. They couldn’t be easier to use.

You can use them to set limits on screen time, apply filters to ensure sure only age-appropriate content can be accessed by your child, and even set when it’s time to switch off and go to bed!

If you want to allow older children to read whilst limiting access to apps and videos, you can. You can even set a daily goal for educational content, and restrict access to entertainment content until those goals are met each day.

We found this really helped encourage and motivate our little learner to persevere with educational apps that she might otherwise have given up on in favour of playing a game or watching a video.

And if you’ve got a little one starting school or nursery and want to allow a bit more screen time at the weekend, that’s also totally doable via the parental controls.

I love that you never get that feeling of being locked into using the tablet in a certain way. You can literally customise it to suit your requirements.

Cleverly, you can even adjust the settings to suit several children of different ages in the family. And if you’re savvy with a smartphone, you can access the parental controls remotely via Amazon’s Parent Dashboard

If you want weekly activity reports on how your child is using the tablet, you’ve got them at the touch of a button – very handy for keeping track of how much screen time your child is actually having.

If you’re worried by the thought of your toddler doing damage to a pricy gadget, fear not. It’s practically indestructible – unlike another well-known brand of tablet, which many of my friends have regretted handing over to a clumsy toddler!

But the Amazon Fire 7 Kids Edition Tablet comes with a two-year guarantee, and Amazon says they will replace it – no questions asked – if your child breaks it.

In a nutshell, if you want to open up the world of digital learning to your child, the Amazon Fire 7 Kids Edition Tablet is the perfect first tablet.

I love the fact that it puts me firmly in control of what my child can access – gone is all fear of anything inappropriate popping up.

But more than anything, I love that my daughter associates her  Amazon Fire 7 Kids Edition Tablet with learning in fun ways.

Best of all, she’s stopped asking to watch mindless videos on my phone and instead asks to use educational apps on her tablet. That alone makes this money well spent.

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