Mother and Baby

Mog returns for the best Christmas advert yet

Section: Christmas

Mog the cat was beloved by children for years, until she died in the last book by Judith Kerr, 'Goodbye, Mog'. 

But she has returned for another adventure in Sainsbury's Christmas advert this year, called 'Mog's Christmas Calamity'. 

The charming advert had viewers in raptures on Twitter and Facebook, after watching the cat accidentally set the family's house on fire, but simultaneously phoning the fire brigade and preventing complete disaster. The advert then sees the local community pull together to share their Christmasses with the family. 

Developed in partnership with Judith’s publishers HarperCollins Children’s Books, Sainsbury's has worked with Save The Children for the advert to help raise vital funds for Save the Children to improve child literacy across the UK. 

Author Judith Kerr has written and illustrated a new Mog book, to be exclusively sold in Sainsbury’s to complement the story told in the campaign. 

We want reading, which is the key to a child’s future, to become a national mission

Tanya Steele, Executive Director of Marketing, Fundraising and Communications at Save the Children said; “We want reading, which is the key to a child’s future, to become a national mission. We are calling for everyone from parents to grandparents, communities and schools to business and government to get all children reading well by the age of 11. Thanks to the support of everyone involved in this campaign, we will be able to give more UK children - particularly those children from the poorest families - the essential early language skills they need to succeed in life.”

Photo & Video: Sainsbury's

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