Every year, we see so many new products enter the market - and some of them are real innovations, game-changing products that really will make our lives as parents better.
Here at M&B we want to highlight all the amazing innovative products that have arrived this year:
Innovation of the Year
Gold: Little Litecup
Best Natural Product
The environment is paramount to us all these days, and more natural products are arriving on the shelves than ever. For 2017, we have created a new category for these amazing natural products, celebrating those essential baby buys that not only look after your baby, but the earth too.
Gold: Jackson Reece Kinder by Nature Natural Unscented Baby Wipes
Silver: Naturalmat Quilted Coco Mat Cot Mattress
Bronze: HayMax Kids Organic, Drug-Free Allergen Barrier Balm
Supermarket of the Year: Aldi Stores UK
Retailer of the Year: Amazon