Mother and Baby

New membership shopping website My Little VIP launched

Section: Shopping Ideas
My Little VIP

New site aims to give mums savings on hundreds of leading shopping brands for all your baby and parenting essential buys

New site My Little VIP has launched, with more than 300 leading brands offering you great savings on your shopping. 

With products from nursery furniture to maternity nurses, baby essentials and clothing, equipment, childcare, and gifts, there are plenty of savings to be had with this new membership service. 

There is an annual fee of £49.99, and you can either shop online or in the partners’ shops. 

My Little VIP founder, Jo Gaynor, comments: ‘As a working Mum of two young children, I love finding great products for my family.  My Little VIP was born from combining my professional background in marketing and membership programmes with my passion and delight in discovering and sharing fabulous, unusual and unique family brands and products with Mums and parents everywhere.”


  • Author: Sophie Knight Sophie Knight
  • Job Title: Contributing Editor

Sophie is a journalist and mum of one, and previously edited before moving on to write about family cars for - now Sophie is Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and 

She is passionate about raising awareness around postnatal depression and is a Mental Health First Aider.

Sophie studied History at the University of Sheffield and has been in journalism for 16 years. 

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