Mother and Baby

How to get the best free baby stuff and samples

free baby stuff

You don't have to shell out a fortune on baby basics when you become pregnant - in fact, you'd be surprised what free baby stuff is available to new mums. There are a wide range of companies willing to give out freebies, in exchange for your personal data. After a quick search online you'll find goodie-bags for pregnancy, newborn babies and toddlers as well as free nappies, dummies, follow-on milk and even baby food.

Another great way to get stocked up free products that could last into the first few months of having your new baby is going to baby shows. You can get a huge range of freebies, from sudocrem to Pregnacare vitamins.

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What should you know before signing up for freebies?

If you've decided you want to give brands your email address and phone number in exchange for free baby stuff, you should be prepared for quite a few marketing emails and texts. It might be worth setting up a seperate email address specifically for freebies to avoid spam. It's also really important to read the small print and check if part of the deal is passing on your data to third parties.

The best pregnancy, baby and toddler free samples and goodie-bags

From NHS baby boxes and Baby Box University to Bounty packs and Emma's Diary - we take a look at the best free baby stuff out there and how easy it is to get hold of.

What you get in a bounty pack

Bounty, a source of information for mums-to-be since 1959, provide three kinds of free baby packs for mums: Mum-To-Be, Newborn and Growing Family. Each pack is desgined for a mum at a different stage of life, whether that's your first pregnancy or your third. The samples in the packs can change across the year (Bounty says contracts with companies usually run for a 3-12 month period), and sometimes vary by retailer. Here's an idea of what to expect in each pack:

Mum to be Bounty pack

  • 25 Tesco Loves Baby Newborn Nappies 
  • 20 Tesco Loves Baby Newborn Pure Wipes (fragrance free) 
  • Pregnacare pen 
  • Small 50ml sample of Palmer’s Cocoa Butter Massage Lotion (for stretch marks) 
  • 1 Always Dailies pad, size large 
  • Bounty Buying Guide, featuring their product recommendations 
  • £20 off a Beaming Baby Organic Essentials Parcel (full price unknown) 
  • £16 off a Hotel Chocolat tasting session (for £6.95) 
  • 2 free Graze boxes (so you know: subscription starts automatically and has to be cancelled) 
  • Boots parenting club form 
  • Life insurance leaflet 
  • A leaflet from Kicks Count about normal and abnomal baby movements

Newborn baby bounty pack

  • 4 Pampers New Baby Nappies 
  • Small 10g tub of Sudocem Baby Care Cream 
  • A big 525ml of Persil Non Bio Liquid Detergent 
  • 2 ultra thin nursing pads from Lanisoh 
  • Small 75ml Fairy Non Bio Liquid sample 
  • 15-drop sample of Baby D Drops, which is a Vitamin D food supplement for your baby 
  • Bounty You And Your Newborn Guide 
  • Leaflet for spotting the signs of meningitis 
  • Some extra baby cream testers 
  • A Child Benefit form ready to send off to HMRC 
  • £20 off a Beaming Baby Organic Essentials Box (full price unknown) 
  • £1 off Persil non-bio 
  • £1 off Comfort Pure

Growing family bounty pack

  • 22 Tesco Loves Baby Pants 
  • a 50ml Hipp Free From Head 2 Toe Baby Wash sample 
  • 24 Tesco Loves Baby Baby Wipes (fragrance free) 
  • 100g Hipp Organic food pouch for 4m+ 
  • Sample pack of 10 Hipp Sensitive Baby Wipes. 
  • Small pocket guide to weaning 
  • Bounty’s family guide 
  • A few other leaflets 

How you can get hold of a Bounty pack

Bounty has a great app you can download that gives you access to the Mum to be pack. Once you've signed up for the app, you can then order the pack to be collected from your local ASDA, Tesco or Boots. 

The Newborn Pack is only available in hospitals. 

And the final pack, Growing Family, becomes available on the app when your child reaches a certain age.

What data do you have to give Bounty?

  • Your email address
  • Your title, first name and last name
  • Your date of birth
  • Your address and postcode

You’ll also be required to tell Bounty:

  • whether or not you have child/ren
  • answer 2 survey questions about the nappies you buy and where you buy them from

You’ll be asked but not required to answer

  • whether or not you’re trying to conceive
  • whether you’re pregnant and, if so, what your due date is

You’ll be asked if you want to opt-in to:

  • regular emails from Bounty
  • emails from 3rd party companies

Finally, you’ll have to say yes to Bounty’s terms and conditions.

What you get in an Emma's Diary pack

Like Bounty Packs, Emma’s Diary also offers 3 freebie bags: Mum-To-Be, Bump To Baby and New Family. Again, the contents will vary and change fairly frequently, but the packs might look something like this:

Mum-To-Be Pack

  • 15g tub of Palmer’s Cocoa Tummy Butter for Stretch Marks
  • Trial pack of 3 Boots Newborn nappies
  • Pack of 15 large Dettol wipes
  • 200ml bottle of spray-on Ladival SPF 50 Sunscreen
  • Sample pack of Persil Non-Bio (1 wash/40ml)
  • Comfort Pure fabric softener sample (55ml)
  • Emma’s Dary Baby Show ticket offer (seasonal)
  • 2 free Graze boxes (subscription starts automatically, so only free if you cancel!)
  • 2 5ml Oilatum Daily lotion packets
  • 3 for 2 Pregnacare vitamin offer (online only)
  • £1 off Persil Non-Bio
  • £1 off Comfort Pure

Bump To Baby Pack

  • 2 ultra thin nursing pads from Lanisoh
  • Pack of 22 Pampers premium nappies
  • 3 liners and 2 pads from Lights by TENA
  • £20 off your first Ocado shop (plus free delivery for a year, min spend £40… lots of T&Cs to read on this one)
  • Another identical Ocado voucher, this time for a friend!
  • £1 off Lights by Tena
  • £1 off Persil Non-Bio
  • £1 off Comfort Pure
  • 10% discount for Future Health Biobank (which stores your child’s umbilical cord blood for its stem cells)
  • £1 off Pampers Premium Protection nappies
  • A leaflet about life insurance, with the promise of a £50 Love2Shop gift card if you take out a policy.

New Family Pack

  • 2 breastmilk storage bags from Lanisoh
  • One 18ml bottle of Aquafresh Milk Teeth toothpaste
  • 3 liners and 2 pads from Lights by TENA
  • 2 nappies from Pampers premium
  • a 75ml sample bottle of Fairy Non Bio Liquid
  • 2 x £20 off your first Ocado shop (plus free delivery for a year, min spend £40… lots of T&Cs to read on this one)
  • Two more identical Ocado voucher, this time for a friend!
  • 20p off coupon for Petit Filous yoghurt
  • A leaflet about life insurance, with the promise of a £50 Love2Shop gift card if you take out a policy.

How to get hold of an Emma's Diary pack

You can get vouchers for all three packs by registering on the Emma's Diary website. Once you've registered, the vouchers will be available on the homepage, where you can download them as PDFs, print them and take them to Argos or Boots.

What data do you have to give to Emma's Diary?

You need to sign up to Emma’s Diary and provide:

  • Your email address
  • Your title, first name and last name
  • Your date of birth
  • Your address and postcode

You’ll also be required to tell Emma’s Diary:

  • if you are pregnant
  • how many children you have

What you get in a Baby University Co Baby Box


It’s a baby, in a box . #babybox #babyboxuniversity #thebabyboxcompany #babyinabox

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  • A patterned baby box, for your baby to sleep in
  • A foam mattress
  • Waterproof mattress cover
  • A fitted cotton sheet for the mattress
  • A muslin cloth
  • A blue Baby Box University Co zip-up pouch
  • Several pages of instructions and warnings (which look a bit scary, but make sure you read them)
  • A voucher for £20 off Beaming Baby boxes
  • A WaterWipes sample (looks to be just one wipe)

How to get hold of a Baby University Co Baby Box

As of December 2017, free baby boxes are available to all parents in England. To get the box, you have to log on to Baby Box University and take a "parental education course". Once you've completed the course, a series of videos and quizzes, you'll get a certificate that can be presented at your local library or children's centre in exchange for the box. Or, if you can afford it, you can pay £6 postage for it to be delivered to your house.

What data do you have to give Baby Box University Co?

You will have to register the following details:

  • Your first and last name
  • Your email address
  • Your postcode
  • Your gender (you can ‘prefer not to say’)
  • Whether or not you’re pregnant (you can ‘prefer not to say’)
  • Your due date (optional)
  • Whether or not you have kids (you can ‘prefer not to say’)

You’ll also have to:

  • Create a new password
  • Say yes to their terms and conditions (you automatically say yes by signing up)

What you get in an Ella's kitchen friend freebies pack

There are loads of freebies available, and not just for newborn babies or mums-to-be. There are also goodie-bags for toddlers and older babies too. Ella's Kitchen friend freebie pack is one of these, and is designed for babies starting their weaning journey. Here's an idea of what you'll get:

  • A weaning journey map
  • A colourful weaning wall chart
  • Fruity stickers
  • 50p off coupon for any Ella’s Kitchen pouch

How to get hold of an Ella's kitchen friend freebies pack

Sign up by filling in a 3-part form on Ella’s Kitchen ‘Become A Friend’ Website. The pack will then be sent out to you in the post.

What data do you have to give Ella's Kitchen?

You’re required to give:

  • Your first and last name
  • Your email address
  • Your postal address
  • Your baby’s name
  • Your baby’s due date/date of birth

You can add as many children as you like in the last section.

You’ll also need to:

  • Answer 3 multiple choice questions
  • Create a password for your account

What you get in a Cow & Gate Baby Club Welcome Pack


#free #freebie #freestuff #freestuffuk #cowandgate #cuddlytoy #cow #cowandgatebabyclub #babyclub

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Cow & Gate's Baby Club is great for mums looking for advice on feeding and a community of new mums to connect with. You can read other mum's stories and experiences with their new babies and keep track of yout pregnancy symptoms using the free diary.

  • A small soft cow toy (with C&G Baby Club written on it)
  • An A5 (we think) paper pregnancy diary
  • A welcome leaflet
  • A booklet of real life mum stories who’ve had help from the Cow & Gate careline

How to get hold of a Cow & Gate Baby Club Welcome Pack

You need to register on the Cow & Gate website to join their baby club to get the pack. You'll also recieve weekly emails when you sign up.

What data do you give Cow & Gate?

  • First and last name
  • Baby’s due or birth date
  • Your postal address
  • Your email address

You'll also be asked whether this is your first baby or not.

What you get in the St John Ambulance Essential Baby First Aid Guide

This one doesn't include free products, but you'll get a really useful first aid guide sent to you in the post. It shows essential first aid both in diagrams and written instructions.

The guide shows you what to do if:

  • Your baby is choking
  • Your baby starts having a seizure
  • Your baby suffers a minor burn
  • Your baby is not responding to you

You are also shown how to:

  • Perform baby CPR, if your baby stops breathing
  • Hold your baby in the recovery position, if they are breathing but unresponsive, and you’re waiting for an ambulance

How to get hold of the St John Ambulance Essential Baby First Aid Guide

If you live in the UK, you can sign up on the St John Ambulance website and you'll have to fill out a short form.

What data do you have to give St John Ambulance?

  • First and last name

  • Postal address

You then have to say where you heard about the guide. You also have the option to opt-in to marketing via telephone, email or post.

What do you get in the SMA Baby Club Welcome Pack?

  • Milestone cards
  • Personalised 1000 days calendar
  • Personalised emails with advice
  •  24/7 Careline team support

How to get hold of the SMA Baby Club Welcome Pack

Sign up on the SMA website to have the welcome pack posted to your address.

What data do you have to give SMA?

  • Your first and last name
  • Your email address
  • Your home address

Which freebie sites are the best for free baby stuff?

There are lots of sites giving away freebies or big discounts and deals, but which are the best for free baby things?

Just getting started on your pregnancy journey? Here are 18 superfoods to eat during your first trimester

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1) Yoghurt

If hot meals are offputting, yoghurt is a great soothing option to fill you up. You can have it with fruit or try grated apple as that is thought to be good for settling an upset stomach.
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2) Spinach

Spinach is a great dark leafy green that is full of vitamins and nutrients. According to the World's Healthiest Foods it has a very high concentration of vitamin K, vitamin A, manganese, folic acid, magnesium and iron! You can put it in lots of dishes and let it wilt or have it blizted up in a smoothie.
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3) Seafood

Seafood and shellfish as long as it is cooked is great during pregnancy. It contains iron and a good ammount of protein.
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4) Vegetable soups

Soup is a good way to get your veggies in. Go for realtively bland, comforting soups as they will be easy to digest too!
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5) Nuts

Nuts are always a good healthy snack, especially if you are trying to eat small regular meals. They contain healthy fats and choline.
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6) Red meat

Red meat is high in protein, iron and vitamin B12.
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7) Milk

Milk contains protein, good fats, choline and vitamin B12. You can always swap to nut milks if you're vegan!
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8) Poultry

Poultry contains protein, vitamin B6, vitamin B12 and choline. Chicken is a good, relatively bland source of protein that you can add flavour too easily which is also low fat.
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9) Green vegetables

Whether you are pregnant, in the first, second or third trimester, green vegetables are always going to be good for you. They are packed full of vitamins and nutrients and are a good way to fill you up while being low in calories and fat. They should also help with digestion due to their high fibre content.
ginger a great morning sickness cure Expand Image ginger a great morning sickness cure

10) Ginger

Ginger has almost unbelievable powers of healing. Pop some in a stir fry or have it in ginger tea.
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11) Legumes

The food group legumes includes chickpeas, lentils, beans and pulses. Legumes contain loads of goodness: B vitamins, iron, folic acid, magnesium, zinc, potassium and phosphorus.
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12) Oily fish

Oily fish like salmon or mackerel are great because they contain Omega 3 fatty acids which are really beneficial during pregnancy.
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13) Fortified cereals

Cereal is not the healthiest option compared to the other food items on this list as it can be full of sugar. However, if you can't stomach hot food, particularly smelly food or vegetables then cereals fortified with vitamins are an easy option to ensure you're getting the vitamins you need.
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14) Fresh fruit

Snacking on fresh fruit if you can't face big meals is a good option. Fruit is naturally low in fat and does not contain cholesterol. Fruit contains B vitamins, folic acid and dietary fibre. It always better to get your allowance of fruit and vegetables in real food instead of sugary juices.
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15) Chia seeds

Chia seeds are a really great superfood during prengnacy. According to Live Strong "Two tablespoons of these little chia seeds pack a big nutritional punch, providing 138 calories, about 8.5 grams of fat (primarily omega-3 fatty acids), 4.5 grams of protein, 11 grams of carbohydrates and 9 grams of fiber. Chia seeds are also a good source of calcium, iron and vitamin A. One serving of chia seeds provides a pregnant woman with over 15 percent of her protein needs, over a third of her daily fiber needs and nearly all of her additional calorie needs for the first trimester."
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16) Eggs

When you're pregnant, eggs are probably a love or hate it food because of their strong smell. However, some pregnant women find it helps them with nausea and they are a great filling start to their day. They contain a lot of protein, choline and vitamin B12.
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17) Linseeds

Linseeds contain vitamin B12 and they are a great extra to add to yoghurt, porridge or cereal to fill you up and give you an extra boost of nutrients.
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18) Carbohydrates

Carbohydrates such as bread, pasta and rice are great during pregnancy as they are relatively bland and inoffensive. They fill you up quickly and everyone loves a beige food. It is best to eat frequent high carb meals that are low in fat. However, if you struggle with indigestion and bloating, it might be a good idea to limit your consumption of them as they are a common culprit.

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  • Author: Louella Berryman Louella Berryman
  • Job Title: Audience Development Executive

After training as a journalist at Cardiff University and winning the BBC Best New Brand of the Year Award for her plastic-free magazine, Louella now works in Audience Development across Bauer’s lifestyle brands.
She has also written for The Sunday Times Travel, Grazia, heatworld, Closer Online and her food blog, Louella’s Kitchen. She's interested in writing about food, culture and women's health.

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