Boutique owner, TOWIE regular and new mum, Billie Faiers has added another string to her bow – a children’s clothing business JAM Kidswear
The reality star has announced that she will open a store in Brentwood for her children’s clothing business JAM Kidswear.
JAM, previously based in another Essex town, Sawbridgesworth, has made the move to Brentwood permanently – the town made famous on The Only Way Is Essex.
The new JAM store is directly next to Billie’s other business Minnies Boutique, and offers fashionable and affordable childrenswear.
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‘I am so excited to bring JAM to Brentwood. Minnies was the first business to launch on TOWIE and was an idea our family came up with way back after Series 1. We started the trend back then and I’m now happy for the next business of mine JAM to be opening premises next door to where it all began,’ she said.
Mum to baby Nelly, Billie is also using her parenting knowledge when it comes to picking the products.
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'Nelly does inspire me when I am buying. It gives me a great insight into what mums love to put their children in,' she told the media.
The star even plans to send the Duke and Duchess of Cambridge some of JAM’s wares.
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‘We will be gifting some celebrities and I’m going to send a package across for Prince George, Kate and William. I hope they will love JAM,’ she said.
Billie will officially open the store on December 13th 2014 – just in time for Christmas.