Mother and Baby

The best brands for gender-neutral baby clothes

Gender-neutral baby clothes are becoming increasingly popular for several reasons: obviously, they are great to stock up on if you decide not to find out what you are having, but they’re also perfect if you want to invest in good-quality clothes that you can pass down via siblings. Unisex clothes don’t just mean ‘white’ anymore; brands are coming up with increasingly exciting designs and prints that work for both girls and boys.

Here are a few of our favourites...

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1) Little Kitt

After giving birth to her son, Caoimhe Kitt struggled to find practical baby clothes that were also gender-neutral and a bit different. A year later, Little Kitt was born. This label is characterised by quirky prints (think 2CV cars, toucans and a jumper-wearing cat), organic cottons and easy shapes that make dressing fussing babies stylishly a cinch.

Our Favourite Piece: Liam Leggings, £16,
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2) Polarn O. Pyret

This Swedish brand is first and foremost known for stripes and bright, bold primary colours, making it a great choice for gender-neutral dressing. Its clothes use organic cotton or recycled polyester and are made to be passed down from brother to sister or vice-versa. Of particular note is its outerwear which manages to be waterproof, warm and stylish all at the same time.   

Our Favourite Piece: Waterproof Baby Raincoat, £40,
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3) Lucy & Sam

This adorable label uses story-led prints in its gender-neutral designs. Think umbrellas, spots, bears and penguins. There’s not much blue and pink here; instead the colour palette tends to be a mix of black and grey marl with yellows, reds and oranges. All clothing is super soft and made from organic cotton, making it perfect for newborn baby skin. 

Our Favourite Piece: Bear Mask Sleepgown, £8.50, 
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4) ​Sproet & Sprout

This Dutch kidswear brand combines hand-drawn designs with hip, hilarious slogans, like “Holy Guacamoly” and “Nacho Macho” to create a truly unique collection. Colours are deliberately muted and faded-out and only eco-fabrics are used so these unisex clothes feel as good as they look. 
Our Favourite Piece: Sproet & Sprout Nacho Macho Body, £20.00, 
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5) Piccalilly

Piccalilly prides itself on producing clothes with a mum’s eye for the practical and a child’s eye for the fun. Baby clothes are made from organic cotton, cut to fit over both cloth and disposable nappies, and much of the range has colourways and patterns that work for both girls and boys. Because pretty much everyone loves a dragon print, right? 

Our Favourite Piece: Hello Tiger Top, £20,

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6) Little Bird By Jools Oliver

Mum-of-five Jools Oliver was inspired by vintage fashion and quirky nostalgic motifs when designing her kids’ range, Little Bird for Mothercare. Soft denim features prominently, as do toadstools, rainbow stripes and bold injections of colour. 

Our Favourite Piece: Milk All-In-One, from £12.50,
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7) Tootsa

Kate Pietrasik set up Tootsa MacGinty in 2011 with an aim to create a stylish alternative to the traditional boy-girl divide on the high street. The result is a collection with a vintage feel, containing patterns and palettes with a strong ‘70s influence.

Our Favourite Piece: Essential Tots Baby Trousers, £26, 

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8) MORI 

MORI, or “forest” in Japanese, believes in the purity of nature so only uses organic cotton and bamboo in its baby clothes. Nature is also the inspiration behind many of its unisex prints, including ‘the night sky’ and ‘geo’ ranges. The colour scheme tends to be a mix of neutrals, navy blues, yellows and blacks, making it a fun, modern choice whether you have a boy or a girl.

Our Favourite Piece: Geo Sweatshirt, £24.50,

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9) Frugi 

While award-winning brand Frugi does do typically gender-based clothes, there is plenty of crossover when it comes to its bright, quirky prints. The brand obviously takes a nod from its Cornish roots and patterns include farm animals, sea creatures, ladybirds and vegetable patches. 

Our Favourite Piece: Kneepatch Dungarees, £23,

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10) My 1st Years

When Prince George met Barack Obama, he was famously wearing a personalised My 1st Years dressing gown – but they aren’t just for princes (or boys for that matter). This label, which is the No1 personalised baby brand in the UK, has loads of gender-neutral options.
As well as their iconic dressing gowns, it sells PJs, hooded towels and sleeping bags, all of which come with the option to add a name.  

Our Favourite Piece: Ivory Hooded Fleece, £24,  
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11) The Bonnie Mob

These gender-neutral baby clothes can’t but raise a smile with sunshine, rainbows and ice creams motifs in a range of bright, happy colours. Almost the entire collection is unisex and consists of rompers, T-shirts and cardigans in long-lasting, organic cotton. 

Our Favourite Piece: The Bonnie Mob Organic Cotton Shortie, £31.00,

Where is your favourite place to buy gender-neutral baby clothes? Let us know on Facebook or Twitter!

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Charlotte is an award-winning journalist who's interviewed six Oscar winners, a Greek princess and a Cbeebies presenter.

She's written for GLAMOUR, Vogue, Stylist and The Independent during her career, and, though she writes about beautiful children's clothes, her own two children refuse to wear them.

She likes sunshine and log burners but not at the same time.  


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