The celebrity mums have joined forces with charity Count the Kicks to try and raise awareness of stillbirths in the UK
Holly Willoughby and Alesha Dixon are helping to spread the word about stillbirths and aiming to reduce the chances of them happening. The celebs have teamed up with charity Count the Kicks to educate pregnant women in the warning signs they can look out for.
Holly became aware of the charity when it’s founder, Sophia Wyatt appeared on ITV’s Surprise Surprise, which she presents. ‘I was in bits,’ says Holly, who was pregnant at the time. ‘Not crying was my biggest challenge because being pregnant my emotions were all over the place.’
Since having given birth to her third child, Chester, last month, Holly says that the campaign really hits home.
Alesha, who’s mum to a one-year-old daughter Azura Sienna, says, ‘I’m a mum myself so can really empathise with women who go through the tragedy of stillbirth must feel. Only around 10 per cent of stillbirths are caused by a fatal congenital abnormality, meaning there is a potential to save up to 90 per cent of stillborn babies.’
Watch the campaign’s video, featuring Alesha, below…
Losing a baby after 24 weeks is medically described as stillbirth. Although it is relatively rare, one in 200 pregnancies end this way, and 17 babies are stillborn every day in the UK. If you’ve suffered a stillbirth, have a read of our coping methods to help you.
The latest model to join the Out ‘n’ About range is the new GT pushchair. A good one for cruising around town or casually strolling down those country park roads, the GT has been designed with both the parent and child in mind.